By Chip & Dan Heath.
I'm usually irritated when I've read a substantial portion of a book before in a different form. Not in the case. In this book, the Heath's proudly claim to base their research on books such as "Thinking Fast and Slow" "Predictably Irrational" and the like. What makes this book worth the time is that the Heath's turn all this decision research into an actionable process...
When making a decision...
I'm usually irritated when I've read a substantial portion of a book before in a different form. Not in the case. In this book, the Heath's proudly claim to base their research on books such as "Thinking Fast and Slow" "Predictably Irrational" and the like. What makes this book worth the time is that the Heath's turn all this decision research into an actionable process...
When making a decision...
- Widen your options.
- Reality-test your assumptions.
- Attain distance before deciding.
- Prepare to be wrong.
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