By Sheena Iyangar
Iyangar did the jam study-- the study that found that people who could taste test between 6 jams were more likely to buy jam than those who could choose between 29 jams. Choosing tires us out. Too many choices paralizes us.
Choosing is an art. An act of creation.
If you are stuck choosing...
1. Cut your options down.
2 Consult with experts.
3 Cateogorize.
4. Condition… do the simple choices first. Gradually increase the challenge.
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