Helvetica

Helvetica is a documentary on the most ubiquitous of fonts. It has an interesting take on they cycle of design and trends.

Something new and practical becomes popular-- in this case it's the font helvetica.

It goes from popular to ubiquitous.

At this point, there are three futures. One is to rebel against it. Often, the rebels don't know what they stand for, but they do know what they stand against. The result is an explosion of creativity, most of it bad.

The 2nd future is for it to just fade away. Nothing to say hear.

The 3rd, is for it to transition from popular to ubiquitous, almost like air. Helvetica has achieved this. People use Helvetica without thinking about it. It works. It's neutral. It's legible and it can be applied to so many situations.