Drucker has a pretty harsh view on how long and hard you should try to solve problems…
"Under no circumstances should there be more than one repair operation on a repair job (Product that is struggling) If the repair does not work the first time, the plea "now we know what's really wrong here" should be most unsympathetically received. A repair job is bad enough, but an investment in managerial ego is worse. Yet this is what a second chance for a repair job will produce in the majority of cases."
He also says else where that the way a business earns money should be obvious and clear, though I can't find the direct quote.
I think that we delude our selves far more often than we deal with reality. 9 out of 10 new business fail. Your idea may stink no matter how strongly you disagree. Sure you should work hard to make it happen and to solve problems. But, and some point you are not facing reality, or are two wound up in the idea to admit failure and then move on.
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