Managing for results

There is a lot in this book. I need to read it again.

1. Focus on your opportunities, not your problems.
2. Your business is to create customers.
3. Your customers are the people who decide to buy, not the people who think want to use your product.
4. Your customers want satisfaction. Your product is only a means to that ends.
5.   distribution is as important as manufacturing.

Reread. The book is very dense.