By Peter Theil.
The book is ostensibly about what it takes to create a billion dollar startup. The book covers much material in the process. There are some very deep concepts here and I must re-read this book at some point to ensure I understand them better
For example, Theil covers the concept of definite v.s. indefinite thinking and the way it shapes our choices...
For example definite optimism… The future will be better because it will have the following specific qualities…
Indefinite optimism… the future will get better but I don't know how.
Successful startups are built on definite optimism and unless you can think that way, you probably won't be able to build a successful startup. Indefinite optimism encourages you to invest your money in an index fund and let other people improve it.
Product pricing… It's hard to sell a product that's priced from ~$100.00 to $10,000.00 Products priced less than $100.00 are easier to sell with traditional advertising and marketing. Products priced more than $10,000.00 can be sold with a dedicated sales force. Products in-between the two don't sell enough to pay for a traditional sales team, but cost too much for them to easily succeed in stores.
This book covers many topics with similar depth
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