Dataclysm

By Christian Rudder

 

Black women don't talk about tanning.

 

This book is about some of the fascinating insights that big data can give us. Christian had access to many big data sets--- OK Cupid profiles, Facebook, Match.com, etc

 

IT raises a scary point—even if we guard our privacy, small leaks, perhaps by our friends, can tell the world much about us. Am I gay or straight can be learned as much from my facebook friends as from anything I reveal.

That, and that black women don't talk about tanning.

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