Wednesday, June 10, 2009

How We Decide...

How We Decide by Jonah Lehrer rehashes many recent pop-psych books, but is non-the-less a decent read.

It has some good ending advice... be aware of how you are thinking.

Know what your emotions tell you and when to trust them. But, beware that emotions that can let you down when you do not have experience with the situation, when you are under stress, or when you are on a loosing or a winning streak. When loosing people tend to take unwarranted risks because they have to make up for what they've lost. When people win they also tend to take too many risks because they feel they are on an lucky streak.

Know what your rational brain tells you, but be aware of it's limitations. It won't know your preferences-- that's emotional. It can get overwhelmed with too much data. We tend to give each fact equal weight when the truth is some facts are very important while others are just detail.

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